2013年11月30日雅思A类大作文范文

    　题目：More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

　　(Word count=291)

　　范文：

　　To better address the topic of the public increasingly favouring famous brands, however what category the products fall into, the connotation of “famous” has to be spelt first: evidently, famous brands are not necessarily expensive, but in reality, most are.

　　The popularity of products, affordable or not, heavily relies on product publicity, which thoroughly saturates daily life. With life in the technological epoch, E-media, smart phones, PC’s, or other Internet-based media, have replaced radio and TV in branding and advertising in a prompt and effective manner. Meanwhile, word of mouth proves to be powerful as everyone is entitled to their opinions and able to share their verdicts with modern communication tools.

　　To guarantee positive publicity and maintain their prestige, producers have come to the understanding that quality and service are winning cards. The claim can be safe that most well-known products merit praise, be it for manufacturing history, choice of materials/ingredients, or product efficacy. Thus, the good name of a product and its quality track along, especially when the product has been on the market for a relatively longer period.

　　However, problemsarise when famous products are purchased by consumers with different psychologies and financial backgrounds. When people have to save, to bankrupt themselves, or even resort to illegal means to “afford” something high-end, the consuming behaviours are naturally harmful. Moreover, people lean to big brands because of the belief that certain bands are equal to higher social status. In that case, the purchase is insensible and most likely vanity-oriented; personal finances and social values are in jeopardy.

　　In sum, product quality and publicity induce recognition, and the pursuit of famous brands can be in harm’s way if individual finances and the real needs for purchase are not taken into consideration.