美国留学适合微商的硕士专业——“社交媒体与移动营销”

随着越来越多的 微商 营销，大家也将视线渐渐的放在了新兴的营销方式上面，到底社交与营销是否可以共存？一定要刷屏？还是有专业的学科和研究来解决？今天澳际教育资深顾问尹璐老师给大家介绍一个新兴专业: Media Storm MS in Social Media and Mobile Marketing

此专业开设的最好的无疑是佩斯大学PACE UNIVERSITY。且这个专业在PACE开启了新兴的研究模式，是与MediaStorm联合开设的MS学位，是专为营销经理，广告经理和有抱负的通信专业的人群开发自己的技能以及完成数字营销，并获得置身于行业的最新技术。且开设了第一个 Apple Watch Research Course, 课题。下面是有关于此则消息的新闻：

下面是有关于此则消息的新闻：

Pace University and Media Storm Announce First Ever Agency-Branded Degree

Pace s unique MS in Social Media and Mobile Marketing

teams up with industry leader Media Storm starting January 2015

FOR IMMEDIATE RELEASE

October 21, 2014

NEW YORK Pace University s Lubin School of Business today announced a first-of-its-kind collaboration, co-branding its new Masters Degree in Social Media and Mobile Marketing with Media Storm, the second largest independent media planning and buying agency in the U.S. working with such clients as MTV, FOX, CMT, Starz, Sundance Channel and Food Network. The co-branded MS degree program (#PaceMediaStormMS) begins in January 2015 and is designed for marketing managers, advertising executives, and aspiring communications professionals who want to develop their skills in digital marketing and gain exposure to the latest techniques in the industry.

Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner, said Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. Higher education is at a time of transition -- there is much discussion about the gap between what colleges are delivering and what employers need. Media Storm will deliver great opportunities for our students, enhancing the academic program with real-world experiences.

As the only co-branded Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, the new program responds to industry concerns about the growing gap between academia and employer needs. Through this new, unique collaboration, executives from Media Storm as well as the agency s clients will be guest lecturers for the classes, provide internships and work closely with faculty members on student projects.

Social media and mobile technology have fundamentally transformed our culture, said Jon Cropper, architect of the collaboration, and Resident Futurist at Media Storm. The pedagogy of classical business education that governs the culture of most graduate schools today was designed when artificial intelligence algorithms, connected devices, smart phones, and mobile/social networks didn't exist. As a result, we are consistently surprised by the lack of readiness from recent graduates, especially in constantly evolving, high velocity disciplines like social and mobile media.

The 18-month program is anchored in an intense focus on building a true understanding of the core fundamentals of fective digital / social / mobile marketing.

Unique features of the program include:

- Significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers

- Coursework integrated with real world/real time projects

- Internships from Media Storm and clients

- Custom content and weekly industry insider social media briings

- Access to Pace's Job Center and Media Storm Human Resources for career advice and counsel

- The world's first Apple Watch Research Course, where students learn how to build an iOS app and explore how wearable technology will transform social/mobile marketing

Craig Woerz, co-founder and Managing Partner of Media Storm said, With this highly unique learn-while-doing degree program and collaboration with Pace, we ve taken it into our own hands to address the problem of the skills gap between college and the modern digital workplace. Our program accelerates our innovation pipeline while giving students a huge competitive advantage in the marketplace.

Dates for enrollment in the program begin in January and September 2015. For more information about the masters program or to apply, please visit

Pace and Media Storm launched their collaboration at Pace s Schimmel Auditorium (home of the famed Actors Studio Program) and previewed the program with an event featuring Internet star Daria Musk. Ms. Musk is a Media Storm consultant, who is the embodiment of social media marketing success, having used social strategies to launch her career and catapult her to success. Using Google+ s video chat feature Hangouts to perform live concerts online, Musk s music went viral. Now, with more than 3.5 million fans on Google+ and more than 44 million views, Daria is a prime case study of how innovative use of social media can create a successful global brand with very modest resources.

About Pace University

Since 1906, Pace University has educated thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor s, master s, and doctoral programs in its Dyson College of Arts and Sciences, Lubin School of Business, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. Visit

About the Lubin School of Business at Pace University

Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City s business world into the experienced-based education of its students at Pace s suburban and downtown campuses, implemented by the region s largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.

About Media Storm

Media Storm, a division of Water Cooler Group LLC, is the second largest independent media planning and buying shop in the U.S. It works with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. For more information, please visit .

摘自PACE UNIVERSITY官网。

那么学了这个专业的学生可以做什么呢？比如项目总监、营销总监、社交媒体客户经理、网络营销、自媒体等。且此项目的合作企业非常多，可以提供给学生非常多的机会：Barneys

Bayer Healthcare

Booz Allen

Cartier

ChatLab/Conversation

Consumer Reports

Diesel

Digitas

Disney

Giorgio Armani

Grey Group

Group M

IBM

Michael Kors

Morgan Stanley

NYSE/Euronext

Ogilvy Advertising

Saks Fifth Avenue

Sony Music

Townley, Inc.

Universal Music

Zenith Optimedia

那么这个专业有那么多有名的企业合作，那么对于学生来讲，奖学金呢？是不是会有机会呢？是的, 学校提供10000美金给到此项目用于奖学金。说了那么多机会和好处，最后说下这个专业都是学什么的吧。

他的课程设置如下：

BUS 043 商务写作1学分

MBA 642 市场营销管理3学分

MBA 646 数据分析决策3学分

MAR 635 市场研究3学分

MAR 646 社交媒体和移动营销策略3学分

MAR 692Q 研究项目3学分

MAR 648 社交和移动技术的基础3学分

IS 676 社交和移动技术的基础3学分

MAR 620 消费者与组织购买行为 3学分

MAR 643 互动和直销 3学分

MAR 645 广告和促销3学分

MAR 649 数字营销3学分

MAR 673客户智能 3学分

MAR 695市场营销实习 3学分

IS 613 数据库管理系统 3学分

希望以上分享可以帮助大家了解到这个新兴的应用专业，如果大家有兴趣深入了解也可以随时与童小新联系。

干货大放送

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