美国网购来了“新模式”.

　　美国的百货在线零售业务已开始复苏，终于有望走出近十年前Webvan那场惊心动魄的破产事件的阴影。当年，Webvan试图推出全国范围的送货上门服务，但最后以失败告终，并随之倒闭。下面我们来看一下详细信息：

　　Retailers, including Walmart, the largest US grocery seller, and Kmart, the discounter, are expanding or testing new online services built around an in-store, pick-up model being embraced by a new generation of web-literate households.各家零售商，包括美国最大的日用百货销售商沃尔玛(Walmart)和折扣零售商凯马特(Kmart)，正在竞相扩大或试验以“到店提货”(in-store pick-up)为核心的新式网络服务。这种模式已经受到新一代“亲网络”家庭的推崇。

　　Online grocery home delivery remains a niche business in the US compared with Europe, with only a handful of regional businesses providing delivery, mostly in urban areas, including Safeway in California, Amazon Fresh in Seattle and Ahold’s Peapod along the US east coast.与欧洲相比，日用百货在线销售并送货上门业务在美国仍是一块小蛋糕，只有为数不多的地区性企业提供送货上门服务，而且大多是在城市地区。如Safeway在加州、Amazon Fresh在西雅图、阿霍德(Ahold)旗下的Peapod在美国东海岸一带提供这类服务。

　　Walmart, which has more than 3,700 US stores and grocery sales of more than $130bn last year, has instead been testing a new “pay online and pick up today” service at some stores that includes items such as shampoo and toothpaste. The model is expected to provide the basis for an eventual move by Walmart into a full range of grocery and food products.而拥有3700余家美国门店、去年日用百货销售额超过1300亿美元的沃尔玛，则在部分门店试行了“在线付款，今天提货”(pay online and pick up today)的新式服务，试验商品包括洗发水和牙膏等。该公司最终有可能把这种模式推广到所有日用百货和食品。

　　Walmart declined to give details of the scope of the tests, or a potential launch date for the same-day, pick-up service.沃尔玛拒绝透露具体的试验范围，也不肯说明可能在什么时候推出当天提货服务。

　　Kmart, part of Sears Holdings, is also offering a same-day, in-store pick-up service for groceries and other goods at more than 400 stores via its fledgling MyGofer network, a shopping portal that has formed partnerships with small local supermarkets to provide fresh items.西尔斯控股(Sears Holdings)旗下的凯马特，也通过新创建的MyGofer购物网站，在400余家店铺开展了日用百货及其他商品的“当天到店提货”服务。MyGofer已经与一些地方小超市建立了合作关系，向这些超市供应生鲜商品。

　　Kmart is also offering home delivery in cities including Boston, New York, Chicago and Seattle.凯马特还在波士顿、纽约、芝加哥和西雅图等城市提供送货上门服务。

　　Publix, a successful regional supermarket chain, has also relaunched an e-commerce business based on store pick-up, after abandoning an early move into online sales in 2003.大众超级市场公司(Publix)是一家成功的地区连锁超市经营商，在2003年放弃进军在线销售业务后，该公司也已重新推出了一项到店提货的电子商务服务。

　　Publix’s new service, being tested at stores in Atlanta and Tampa, was launched with support from MyWebGrocer, a provider of e-commerce systems and other services to more than 100 regional supermarkets.这项新服务正在亚特兰大和坦帕的店铺进行试点，MyWebGrocer为其提供支持。MyWebGrocer为100多家地区超市提供电子商务系统及其它服务。

　　Rich Tarrant, who founded MyWebGrocer in 1999, said the company had seen growing interest in the idea among shoppers, “particularly in the last 24 months”, amid greater broadband web access.1999年创办了MyWebGrocer的里奇•塔兰特(Rich Tarrant)表示，随着宽带网络接入的普及，人们在线购物的兴趣变得越来越浓厚，“特别是过去两年”。

　　“The new young mothers in their twenties are now in family mode. They grew up on a PC and bought their books on Amazon and their music on Apple. So the expectation is that they will go online for their groceries too,” he said.他表示：“二十多岁、刚当上妈妈的年轻女性如今进入了家庭模式，她们是使用着电脑长大的，在亚马逊(Amazon)上买书，在苹果(Apple)上买音乐，可想而知，她们也会上网买日用品。”

　　Webvan went bankrupt in 2001 after raising more than $1bn to launch a national online grocery home-delivery business.Webvan于2001年破产，当时该公司刚刚融资逾10亿美元，准备推出全国性的在线销售并送货上门服务。

　　Online sales of groceries account for less than 2 per cent of total grocery sales in the US, compared with almost 4 per cent in the UK.在美国，日用百货的在线销售额仅占总额的不到2%，而在英国，这一比例接近4%。