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申请美国留学广告学专业怎么样

2017/04/05 16:34:36 编辑: 美国 浏览次数:323 移动端

  申请美国留学广告学专业怎么样?随着近年来留学生数量的增加,留学生的专业选择也越来越多样,广告行业作为一个竞争大、收益高的行业,越来越受到学生的青睐,赴美国留学读广告学专业的学生也逐渐增多,下文是美国留学广告学专业相关介绍。
 

  美国大学广告学分支专业:
 

  Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
 

  Creative Track: The creative track will prepare students for careers in art direction or copywriting.
 

  Thesis Track: The thesis track will prepare students for careers in marketing research or education.
 

  美国大学广告学主要课程内容:
 

  综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程
 

  管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
 

  创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
 

  研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
 

  美国大学广告学研究生职业前景:
 

  就业方向:广告设计人员,企划人员,美术指导,,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。
 

  就业市场:广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。
 

  以上是对澳际专家对赴美留学广告学专业怎么样的详细介绍,希望对申请者有所帮助。如有疑问,可随时在线咨询,或拨打留学热线400-890-6000,澳际专业留学团队倾情为你服务。
 

  推荐阅读:

  2015年美国文科硕士申请方案——热门专业解析,院校排名,申请特点尽在这里!

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