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这个是介绍人物艾柯卡的英文材料,请配合之前的中文素材阅读:SAT写作名人素材艾柯卡
从下文,你能看出很多中英语言的不同。英语更侧重事实列举,具体名称和年代的详细。希望对大家的写作有帮助!里面还有很多我们很熟悉的车的名字。大家注意积累。
Iacocca joined Ford Motor Company in 1946 and after a bri stint on engineering, he quickly asked to be moved to sales and marketing where his career flourished. While working in a local district for sales, Iacocca gained national recognition in 1956 with his "56 for 56" campaign, offering $56 monthly payment loans for 1956 model year cars. His campaign went national and Iacocca was called to Dearborn where he quickly moved through the ranks to become President of the Ford Division on his 40th birthday, October 15, 1964.
Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang. Also, he was responsible for the Lincoln Continental Mark III, the Ford Fiesta and the revival of the Mercury brand in the late 1960s, including the introduction of the Mercury Cougar and Mercury Marquis. He was also the "moving force," as one court put it, behind the notorious Ford Pinto. He promoted other ideas which did not reach the marketplace as Ford products. These included cars ultimately introduced by Chrysler- the K car and the minivan. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, in 1978, he was fired by Henry II, despite Ford posting a $2 billion profit for the year.
After being fired at Ford, Lee was aggressively courted by the Chrysler Corporation, which was on the verge of going out of business (at the time, the company was losing millions due to recalls of the Chrysler F platform vehicles, the Dodge Aspen and Plymouth Volare). Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chrysler&aposs loss-making European division to Peugeot, and bringing in many former associates from his former company. Also from Ford, Iacocca brought to Chrysler the MiniMax project which turned into a very successful minivan. Interestingly, Henry Ford II wanted nothing to do with the MiniMax, making it a doomed project at Ford. Hal Sperlich, the driving force behind the MiniMax at Ford had been fired a few months bore Iacocca and was waiting for him at Chrysler to make automotive history.
Iacocca started as Chrysler&aposs Chairman, and began a heavy restructuring of Chrysler. At the time Iacocca took over, Chrysler was on the verge of bankruptcy, as it was focusing most of its money on large, fuel thirsty cars that the public didn&apost want due to a fuel crisis at the time. First, Iacocca announced plant closures, job layoffs, and his plans for the company. His next move was cutting several large models, which were heavily unprofitable, and put the subcompact Dodge Omni and Plymouth Horizon into production. The Omni and Horizon became instant hits, selling over 300,000 units each their debut year, showing what was to come for Chrysler - yet somewhat ironically the Omni and Horizon had been designed by the European division of the company which Iacocca had axed in 1978.
Realizing that the company would go out of business if it did not receive a significant amount of money to turn the company around, Iacocca approached the United States Congress in 1979 and asked for a loan guarantee. While it is sometimes said that Congress lent Chrysler the money, it, in fact, only guaranteed the loans. Most thought this was an unprecedented move, but Iacocca pointed to the government bail-outs of the airline and railroad industries, arguing that more jobs were at stake in Chrysler&aposs possible demise. In the end, though the decision was controversial, Iacocca received the loan guarantee from the government.
After receiving this reprieve, Chrysler released the first of the K-Car line, the Dodge Aries and Plymouth Reliant in 1981, compact automobiles based on design proposals that Ford had rejected during Iacocca&aposs tenure there. Coming right after the oil crisis of the 1970s, these small, ficient and inexpensive, front-wheel drive cars sold rapidly. In addition, two years later Chrysler released the minivan, based on a proposal of a key engineering executive Hal Sperlich who joined Chrysler after being dismissed by Ford; to this day, Chrysler leads the automobile industry in minivan sales.Because of these three cars, and the rorms Iacocca implemented, the company turned around quickly and was able to repay the government-backed loans seven years earlier than expected.
Iacocca was also responsible for Chrysler&aposs acquisition of AMC in 1987, which brought the profitable Jeep division under Chrysler&aposs corporate umbrella. It also created the short-lived Eagle division, formed from the remnants of AMC. By this time, AMC had already finished most of the work with the Jeep Grand Cherokee, which Iacocca desperately wanted. The Grand Cherokee would not be released until 1992 for the 1993 model year, at which time Iacocca lt Chrysler.
Throughout the 1980s, Iacocca appeared in a raft of commercials for Dodge and Plymouth vehicles, using the ad campaign "The pride is back" to denote the turnaround of the corporation.
SAT写作名人素材Iacocca 英文SAT写作名人素材Iacocca 英文这个是介绍人物艾柯卡的英文材料,请配合之前的中文素材阅读:SAT写作名人素材艾柯卡
从下文,你能看出很多中英语言的不同。英语更侧重事实列举,具体名称和年代的详细。希望对大家的写作有帮助!里面还有很多我们很熟悉的车的名字。大家注意积累。
Iacocca joined Ford Motor Company in 1946 and after a bri stint on engineering, he quickly asked to be moved to sales and marketing where his career flourished. While working in a local district for sales, Iacocca gained national recognition in 1956 with his "56 for 56" campaign, offering $56 monthly payment loans for 1956 model year cars. His campaign went national and Iacocca was called to Dearborn where he quickly moved through the ranks to become President of the Ford Division on his 40th birthday, October 15, 1964.
Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang. Also, he was responsible for the Lincoln Continental Mark III, the Ford Fiesta and the revival of the Mercury brand in the late 1960s, including the introduction of the Mercury Cougar and Mercury Marquis. He was also the "moving force," as one court put it, behind the notorious Ford Pinto. He promoted other ideas which did not reach the marketplace as Ford products. These included cars ultimately introduced by Chrysler- the K car and the minivan. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, in 1978, he was fired by Henry II, despite Ford posting a $2 billion profit for the year.
After being fired at Ford, Lee was aggressively courted by the Chrysler Corporation, which was on the verge of going out of business (at the time, the company was losing millions due to recalls of the Chrysler F platform vehicles, the Dodge Aspen and Plymouth Volare). Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chrysler&aposs loss-making European division to Peugeot, and bringing in many former associates from his former company. Also from Ford, Iacocca brought to Chrysler the MiniMax project which turned into a very successful minivan. Interestingly, Henry Ford II wanted nothing to do with the MiniMax, making it a doomed project at Ford. Hal Sperlich, the driving force behind the MiniMax at Ford had been fired a few months bore Iacocca and was waiting for him at Chrysler to make automotive history.
Iacocca started as Chrysler&aposs Chairman, and began a heavy restructuring of Chrysler. At the time Iacocca took over, Chrysler was on the verge of bankruptcy, as it was focusing most of its money on large, fuel thirsty cars that the public didn&apost want due to a fuel crisis at the time. First, Iacocca announced plant closures, job layoffs, and his plans for the company. His next move was cutting several large models, which were heavily unprofitable, and put the subcompact Dodge Omni and Plymouth Horizon into production. The Omni and Horizon became instant hits, selling over 300,000 units each their debut year, showing what was to come for Chrysler - yet somewhat ironically the Omni and Horizon had been designed by the European division of the company which Iacocca had axed in 1978.
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